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App store launch

Your app works on your phone. We get it into the stores.

Our senior developers take your iOS and Android app through signing, store listings, review and launch, and fix what review rejects.

  • Free scope
  • $60/hr or fixed per sprint
  • Nothing upfront
Tell us about your app

Why apps get rejected

What stops an app at store review.

P0

The reviewer can’t sign in.

A demo account that doesn’t work stops review on day one.

P1

It breaks on iPad.

Apple reviews iPhone apps on iPad too.

P1

Payments raise questions.

Review asks what is sold and how, and the answer has to match Apple’s rules.

P1

Sign-in buttons that don’t belong.

Sign-in options shown must work and follow the rules for them.

P0

The build won’t even compile.

New Xcode versions break native SDKs.

Three packages

From review to release to launch.

Every package starts with a free scope. Then $60/hr or a fixed price per sprint.

Store-readiness review

We run the app against the store rules and list what would get it rejected, ranked, with fixes.

Release pipeline

Automated builds and signing in GitHub Actions (fastlane or Expo EAS), TestFlight and Google Play internal testing, and crash monitoring.

Submission and launch

Store listings, a screenshots checklist, privacy details, a demo account, review notes, submission, and handling any rejection until approval.

From a real launch

Rejected four times. Then approved.

A parent-facing app built in React Native, launched on both the App Store and Google Play. Names left out.

Real launch
Moved early: from Expo to the React Native CLI, because the native payment and sign-in SDKs needed it.
Patched: the payment SDK, so it builds with a new Xcode and Swift version.
Signing: iOS and Android, in GitHub Actions, with certificates the client owned.
Rejected four times: a reviewer password that didn’t work, an iPad layout issue, a payments question, and the sign-in buttons.
Approved: each one was fixed until version 1.0 went live.

You stay the owner

Your accounts, in your name.

Your Apple Developer and Google Play accounts, certificates and keys stay in your name. You invite us, and we work with the access you give us. We never hold your accounts for you.

Always
Apple DeveloperIn your name
Google PlayIn your name
Signing certificatesIn your name
KeysIn your name

The steps

From scope to live, in steps you see.

  1. Step 1

    Free scope

    Every task, its hours and the total, before any work starts.

  2. Step 2

    Fix and set up

    We fix what would get the app rejected and set up builds and signing.

  3. Step 3

    Submit

    Listings, privacy details, demo account and review notes, then submission. If review rejects it, we fix it and send it again.

  4. Step 4

    Approved and live

    A handover note and a 30-day warranty.

How you pay

You see the work. Then you pay.

Nothing upfront. A free scope first, then $60/hr or a fixed price per sprint, invoiced weekly, bi-weekly or monthly, after you see the work.

See all services →

Questions

Before you get in touch

Do you work with Expo apps?

Yes. We work with Expo apps and plain React Native apps.

Can you help if my app was already rejected?

Yes. Send us the rejection message and we start from there.

Do I need a Mac or a developer account?

You need the Apple and Google developer accounts, in your name. We do the builds.

Do you build native Swift or Kotlin apps from scratch?

No. We work with React Native and Expo apps.

What does the app’s backend need?

The same as any app with real users: its API and data have to be production-ready. That is its own service. Make it production-ready →

Get started

Tell us about your app.

Where it is and where it's stuck is enough. We reply within 24 hours with what we'd do first.

Tell us about your app
hello@theyellowlabs.com